I dislike the idea that a cleverly-made icon with, say, Luso on it, wouldn't get picked over an unappealing icon with Squall on it. I strongly believe creativity, structure, and good-heartedness speak to the work more than a favourite character. Even an image program the calibre of MS Paint could make an icon worth voting if the user made it creatively and we judge it on its respect to the prompt.

If I could write a lovely Valentine's story with characters no one knew about, I would hope they'd vote on the way I'd written it, rather than skipping over it because it's got people like Sherlotta or Delita in it.